Monday, August 15, 2022

Why Were Cornflakes Invented and How Did They Become the Most Marketed Meal of the Day?

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In the mid 19th century, if you asked Americans “what’s for breakfast?”, they’d have most likely answered “everything”. For every non American, the enormous and seemingly unending breakfast spread was a thing of wonder. Foreigners visiting America always commented on the enormous morning meals accessible at lodgings. They could pick between breads, baked goods, hotcakes, squanders, bubbled chickens, cold cuts, and meat steaks. However, that’s not how all Americans ate though. Only a select few could enjoy this luxury. Those that could, picked large, meaty items. “Hot beefsteak,” Abigail Carroll writes in Three Square Meals, was “a dish without which an appropriate nineteenth-century working class breakfast was progressively viewed as inadequate.” As Americans gorged on breakfast, they also started feeling the pangs of indigestion and gas. A nationwide interest in creating something light and easy to digest led to the research and discovery of America’s greatest contribution to the world of breakfast: cereals and the first breakfast cereals to appear in American homes, were corn flakes. Let’s find out more about the reason behind the invention of corn flakes and how they became ubiquitous with breakfast bowls all around the world.

Why Were Cornflakes Invented: All You Need to Know

As far as the concept of breakfast goes, it’s a relatively modern thing. “The Romans trusted it was better to eat just a single meal daily,” a food student of history Caroline Yeldham has said. Numerous Native Americans, Abigail Carroll writes in The Invention of the American Meal, ate pieces of food for the duration of the day (instead of at set dinners) and now and again abstained for quite a long time at a time. 

In medieval Europe, history specialists have suggested that the morning meal was just an extravagance for the rich, just a need for workers, or generally skipped. And keeping in mind that numerous American pioneers had breakfast, they were supposedly harried undertakings that happened hours after some hard work in the morning. 

History specialists will in general concur that breakfast turned into an everyday activity, once laborers moved to urban communities and became representatives who worked to set timetables. In Europe, this initially started during the 1600s, and breakfast accomplished close to omnipresence during the Industrial Revolution. With individuals heading out to an entire day’s worth of effort, breakfast turned into a thing. 

Before breakfast cereals addressed our over-sugared, over processed relationship with food, Americans saw cereal as a wellbeing food. 

Who invented cornflakes?

Cereal would make fortunes and make worldwide organizations that we actually know today. Yet, the man who invented corn flakes and started a breakfast revolution, Dr. John Harvey Kellogg, couldn’t have cared less about the financial benefits of his invention. 

Why were cornflakes invented?

As far as Dr. John Harvey Kellogg might be concerned, grain was not simply food for health and wellness and beneficial for America’s digestion. He actually wanted to create an eating routine focused on bland and tasteless food sources like cereal that would lead Americans away from sinful transgressions. One quite certain transgression: masturbation. 

Why was America against masturbation?

During the 18th and 19th centuries, the Western world stirred itself up into a mass temper tantrum over the harmless act of masturbation. Judeo-Christian custom had effectively been condemning masturbation as an abuse of sexuality for a long time, however Victorian period pretension and the Great Awakening and other strict restorations in America made an ideal tempest for individuals to truly get fixated on getting rid of that “sin” from the society. 

Books like the secretly created Ononia: Or the Heinous Sin of Self-Pollution, and all its Frightful Consequences… Furthermore, Samuel Tissot’s Treatise on the Diseases Produced by Onanism [masturbation] laid the basis for medicalizing “the single bad habit.” Soon, masturbation was not, at this point simply an ethical fizzling, yet in addition, a physical and mental affliction that had to be fixed through a cure. 

Were cornflakes meant to cure masturbation?

In the 19th century United States, one of the most vocal and formidable critics of masturbation was a Michigan doctor named John Harvey Kellogg. The great specialist was somewhat awkward about sex, believing it to be inconvenient to physical, passionate, and otherworldly prosperity. Even though he was married, he swore to never partake in sexual activity with his wife. He never fulfilled his marriage (and probably worked on his anti sex books during his honeymoon). He and his significant other kept separate rooms and ended up adopting children after having none of their own (for very obvious reasons).

Sex with your better half was awful, but according to Dr. Kellogg, masturbation was much more depraved. “If illicit commerce of the sexes is a heinous sin,” Kellogg wrote, “self-pollution is a crime doubly abominable.” In Plain Facts for Old and Young: Embracing the Natural History and Hygiene of Organic Life, Kellogg listed 39 distinct indications of an individual tormented by masturbation, including general ailment, faulty turn of events, disposition swings, flightiness, modesty, strength, awful stance, hardened joints, affection for zesty food varieties, skin inflammation, palpitations, and epilepsy. 

Kellogg’s answer for all these (alleged) masturbation related ailments was a sound eating regimen. He imagined that meat and certain tasty or prepared food varieties expanded sexual deviance among people, and that plainer food, particularly cereals and nuts, could control it. While filling in as the director at Michigan’s Battle Creek Sanitarium, he hit upon a couple of various smart dieting thoughts. Two became breakfast staples and one (fortunately) didn’t. 

How were cornflakes invented?

From the get-go in his residency at the asylum, Dr. Kellogg made a “wellbeing treat” for the patients that comprised of cereal and corn supper prepared into rolls and afterward ground into little pieces. He called it “granula.” This was perhaps the most exceedingly awful name possible, since a very much like item with precisely the same name was at that point being made and sold by James Caleb Jackson, another dietary reformer. Under the danger of copyright infringement, Kellogg changed the name of his creation to “granola.” 

Another of Kellogg’s dietary advancements, created to guarantee clean digestive tracts, was a strange enema machine that ran water through a person’s intestines and strangely enough, followed it up with 16 ounces of yogurt—half conveyed through the mouth and the other half through the butt. Thankfully, the yogurt enema machine didn’t catch on.

Afterward, Kellogg built up a couple of various chipped grain breakfast cereals—including cornflakes. These were meant to be nutritious, ready to eat replacements for sinful, masturbation inducing breakfast options. He banded together with his sibling Will, the asylum’s clerk, to make and offer them to general society. Will had less interest in dietary immaculateness and more marketing prudence than his sibling, and stressed that the items wouldn’t sell as they were. He needed to add sugar to Dr. Kellogg’s cornflakes to make them more palatable for the general public, yet John wouldn’t know about it. Will in the long run began selling the cereals through his own business, which turned into the Kellogg Company; the siblings kept on quarreling for quite a long time after. Masturbation enthusiasts who appreciate cornflakes can most likely confirm that the sugar was a smart thought, since Kellogg’s cereal doesn’t actually have its proposed impact. 

While bland, virtuous cornflakes and yogurt bowel purges may have kept the vast majority in line, Kellogg likewise upheld more drastic actions (read: stuff that would get your clinical permit disavowed today and lead to many, numerous claims) for individuals with especially terrible masturbation propensities. For young men, he proposed stringing silver wire through their foreskins in order to prevent them from getting erections and cause irritations to the organ. For girls, he advocated for the rubbing of carbolic acid on the clitoris, so as to burn it and prevent physical contact with it.

How did cornflakes become the world’s most marketed breakfast food?

Despite the fact that he invented the breakfast cereal, the business immediately moved away from Dr. John Harvey Kellogg. Even though Dr. Kellogg endeavored to secure his development with a patent, financial specialists immediately understood that they could create cereal without infringing his copyright. Many organizations jumped up close to Kellogg’s Michigan wellbeing office—a reality that Dr. Kellogg didn’t really appreciate. All things considered, of the two best grain organizations, one was made by a previous patient and the other one was established by Dr. Kellogg’s sibling himself, William “Bill” Kellogg. 

William Kellogg established the Kellogg Company, and the previous patient, C.W. Post, made and sold Grape Nuts.

They managed to turn it into a profitable business venture by accomplishing something that Dr. Kellogg detested: adding sugar. The thought had for quite some time been a disputed matter between Dr. Kellogg and William Kellogg. William accepted that they had to make cornflakes taste better, while Dr. Kellogg considered sugar to be something that debased his well being food. Be that as it may, by the 1940s, all of the major breakfast cereal makers had started coating their products with copious amounts of sugar.

The other reason for the incredible popularity surge of cereals had nothing to do with wellbeing. It was a definitive accommodation food, and as Abigail Carroll, creator of Three Square Meals, noticed, this made it particularly engaging across the world as the Industrial Revolution drove an ever increasing number of individuals to leave ranches and start working in offices and factories. They had less time and less admittance to a kitchen, which made cornflakes and other similar ready to eat meals far more appealing. 

What was the impact of cornflakes on the food business?

To mildly put it, the food business has never been the same since cornflakes and other breakfast cereals were introduced. William Kellogg and C.W. Post were publicizing pioneers, spending a lot of money to promote their range of breakfast cereals and a good portion of that was used to create friendly, cartoon mascots to increase the appeal of cereals towards children. At the point when C.W. Post kicked the bucket, he had a total assets (in 2016 dollars) of around $800 million. 

Best quotes on breakfast cereals

“World-class cereal-eating is a dance of fine compromises. The giant heaping bowl of sodden cereal, awash in milk, is the mark of the novice. Ideally one wants the bone-dry cereal nuggets and the cryogenic milk to enter the mouth with minimal contact and for the entire reaction between them to take place in the mouth. Randy has worked out a set of mental blueprints for a special cereal-eating spoon that will have a tube running down the handle and a little pump for the milk, so that you can spoon dry cereal up out of a bowl, hit a button with your thumb, and squirt milk into the bowl of the spoon even as you are introducing it into your mouth. The next best thing is to work in small increments, putting only a small amount of Cap’n Crunch in your bowl at a time and eating it all up before it becomes a pit of loathsome slime, which, in the case of Cap’n Crunch, takes about thirty seconds.”

― Neal Stephenson, Cryptonomicon

“You don`t get mood swings from eating cornflakes”

― O.J. Simpson, If I Did It: Confessions of the Killer

“The next morning we experienced our very first “full English breakfast,” which consisted of tea, orange juice, cookies, oatmeal, granola, berries, bananas, croissants, grapes, pineapples, prunes, yogurt, five kinds of cold cereal, eggs, hash browns, back bacon, sausage, smoked salmon, tomatoes, mushrooms, beans, toast, butter, jam, jelly, and honey. I don’t know how the British do it.”

― Jared Brock, A Year of Living Prayerfully: How a Curious Traveler Met the Pope, Walked on Coals, Danced with Rabbis, and Revived His Prayer Life

“Why is a bowl of frosted cereal loops with added rainbow marshmallows allowed to count as ‘breakfast’ and not ‘sweets’?”

― Bee Wilson, First Bite: How We Learn to Eat

“Jen’s been hiding the sugary cereals behind the granola, so I forget we have them.

It’s not a very nice thing to do.

Jen likes the granola that feels like crackling leaves.

I like cereal with taste as opposed to feelings.”

― Erynn Mangum, Latte Daze

“Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them “sugar-coated vitamin pills” and wrote, “I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold in the candy section rather than in the cereal section.”

― Michael Moss, Salt Sugar Fat: How the Food Giants Hooked Us

“There’s a little bit of magic in every box!”

― Adam Rex, Cold Cereal

“He tilted the box toward a chipped Pottery Barn blue bowl, and the little blue clumps, like cerulean rat turds, tumbled out, hitting the porcelain with a surprisingly metallic thud. It sounded like pennies dumped into an aluminum trash can.”

― Eric Spitznagel, Old Records Never Die: One Man’s Quest for His Vinyl and His Past

“The hippies became another corporate avatar, another mascot selling sugary cereal instead of free love.”

― Thomm Quackenbush, Holidays with Bigfoot

“The smiling clerks at the various shops confused them a little at first by offering them new brands of breakfast foods with strange, oddly spelled names, but the girls explained patiently at each place that they were giving a dinner party, not a breakfast, and that they wanted nothing but the things on their list.”

― Carroll Watson Rankin, Dandelion Cottage

“The cereals marketed for children are consistently the most sugary and highly processed in the whole cereal aisle.”

― Bee Wilson, First Bite: How We Learn to Eat

“Remember the days when you let your child have some chocolate if he finished his cereal? Now, chocolate is one of the cereals.”

― Robert Orben

What has been Dr. Kellogg’s legacy?

The legacy of Dr. Kellogg lives on. You can see his “biological living” concept reflected in wellbeing patterns like the natural development and paleo diets that have less calories, which are from multiple points of view a reaction to the prepared food industry that grain made. Fortunately Dr. Kellogg’s perspectives on what diet means for our sexual experiences hasn’t seen a similar restoration. 

When did breakfast become the most important meal of the day?

You might have heard this phrase a thousand times today. It has become so ubiquitous and publicly trusted that it passes off as sound health advice these days. However, the roots of “breakfast is the most important meal of the day” have more to do with advertising than biology. More specifically, a 1944 advertising campaign started by Grape Nuts maker General Foods to sell more grain. 

During the mission, which advertisers named “Have a Good Breakfast—Do a Better Job”, supermarkets handed out leaflets that advanced the significance of breakfast while radio commercials reported that “Nutritionists say breakfast is the most important meal of the day.” 

Promotions like these were critical to the ascent of cornflakes and other breakfast cereals, invented almost a century ago by men like John Harvey Kellogg, a profoundly strict specialist who accepted that grain would both improve Americans’ wellbeing and hold them back from jerking off and wanting sex. Luckily, the latter half of the message wasn’t used in advertisements.

Prior to cornflakes, during the 1800s, the American breakfast was not too unique in relation to different meals of the day. Center and high society Americans ate eggs, baked goods, and flapjacks, yet additionally shellfish, bubbled chickens, and meat steaks. 

Cereal and breakfast food varieties aren’t the only entities with colourful, cute mascots and wacky wellbeing claims, but the competition among cereal companies is extremely fierce.

The first is that any organization that persuades you to eat their cereal, pop tarts, or bagels totally possesses your morning meal, on the grounds that the vast majority have a similar breakfast each day. Studies have discovered that customers have solid brand faithfulness to breakfast cereals. Our morning meal decisions are likely more ongoing in view of the strength of morning schedules. Advertisements by the chicken hall may persuade individuals to eat a smidgen more chicken. In any case, a torrential slide of Tony the Tiger promotions can get a huge number of youngsters to eat Frosted Flakes each day for quite a long time. 

Another is that while a few Americans cook breakfast, individuals’ longing for a quick, advantageous feast implies that many breakfast food varieties are bundled items that depend on publicizing. You can gather this from the construction of the cereal business: cornflakes are amazingly simple to make—a reality that rankled Dr. Kellogg, who protected his creation but failed to keep others from replicating it.

As the Federal Trade Commission once griped in an antitrust claim, rivaling the grain goliaths is troublesome on the grounds that they make many cereal brands and advance “trademarks through intensive advertising [which] results in high barriers to entry into the cereal market.” The wizardry of Snap, Crackle, and Pop—and every one of the ads for cornflakes, pop tarts, yogurts, and breakfast bars—is high benefits from a handily imitated item. 

The last motivation behind why the promoting fight over breakfast is so savage is that enterprises have for quite a long time considered breakfast as the meal that offers the most chance to ring out more food spending from customers. 

Why have cheap food chains zeroed in on publicizing egg McMuffins, White Castle belgian waffles, and Taco Bell breakfast burritos? As industry members explained in a TIME magazine article, “throughout the fast food world, lunch and dinner sales have been flat for years, while breakfast sales have climbed steadily.” You can find the same logic in cereal makers’ 1944 marketing strategy—the one that coined the phrase “Breakfast is the most important meal of the day.” 

“Breakfast is the grocer’s most promising target,” said an advertiser. “Lunch and dinner in the average American home are fairly well set.”

The ascent of cereals set up breakfast as a meal with unmistakable food varieties and made the model of easy, ready to eat breakfast ubiquitous and one that still rules the mornings of working class families all over the world. What’s more, a lot of the commercial success of breakfast cereals relies upon promoting and persuading you that “breakfast is the most important meal of the day.” So, have you had yours today? 

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