Learning how to create a social media business profile isn’t as hard as it seems. Social media is a great way to promote your business and interact with customers. It also ensures your business gets off to a good start if you have just launched. You can quickly share posts, engage in conversations, and get your name out there—provided you have a good profile.
In this guide, you will learn everything from picking the best picture to using hashtags and even uploading biodata. So let’s started.
Select a Social Media Site
When choosing a social media site to set up a business profile, you should consider the following:
- Where is your target audience?
- Where can they be found?
- How much time do you have to dedicate to posting on the platform?
- How can this platform help build an audience for your business/brand?
You then need to figure out which social media platforms enable you to share content that will build relationships with potential customers and clients. If the answer is no then it might not be worth your time.
Usernames Are Key
If you want your social media platforms to stand out, make sure you communicate the nature of your business in your username. For example, if you’re a graphic designer, it’s better to use “Graphic Designer” than “Designer” or “Designing.”
Also be sure not to use any generic usernames that could belong to anyone with a general interest in the subject matter (e.g., “Animals” or “Food”). And don’t go with a name that’s already been taken by another business.
In general, usernames are limited by both space and character count on social media platforms like Facebook and Twitter—so keep them short and sweet (a maximum length of 20 characters is generally recommended).
Use Keywords in Your Username
Make sure your username is short, memorable, and relevant to your business when listing your business profile details. Be specific in choosing keywords that are relevant to your business.
A great way to do this is by using a keyword tool that is a must for all marketing businesses online like Google’s Keyword Planner or Ubersuggest.
These tools help you find out what keywords people who may be interested in your products and services are searching for when they look online. This is the basis for engagement posts that will rank highly.
You can also use these tools to check if the words or phrases you have chosen are available as usernames on social media sites like Facebook, Twitter, and Instagram.
Keep Your Cover Image on Brand and Sized Correctly
Once you’ve created your business profile, you can upload a cover photo to increase your visibility and emphasize the brand message.
For the most effective results, make sure that it’s at least 1200×1200 pixels in size. It’s also important to keep in mind that Facebook uses an algorithm that determines which posts are shown in its News Feed and which ones aren’t.
This means that if you want people who aren’t friends with you to see what you post, it’s best not to use more than one image on any given post or page—and don’t use too many images.
Add a Strong Profile Picture
A profile picture is a must for any social media business profile. Keep in mind that this photo is the first thing people see when they visit your page, so it’s important to make sure it represents you as a brand and conveys the message you want to send.
Here’s what you should keep in mind before creating a profile picture.
Make sure it is on brand. Your profile picture is an opportunity to showcase what makes your brand unique. If possible, take a photo that shows off this aspect of your business (e.g., the logo or product).
If not possible, at least try to incorporate something about your brand into the image (like using company colors) so that viewers associate themselves with others who like what they have created.
Create a Branded Hashtag for Your Business
Creating a branded hashtag for your business is a great way to ensure that people who follow you on social media can easily interact with you. It also helps build a community around your brand and makes them feel like they’re part of something special.
Here are some things to keep in mind when creating a branded hashtag.
Make sure it’s unique to your business, or at least relevant. You don’t want anyone else using the same hashtag as yours. Because then all of their entries will appear in your feed when people search for them.
Make sure it’s easy to remember and spell. You don’t want people having trouble finding out how they can use the hashtag.
Also, make sure that if there are any typos in the way someone uses the hashtag. these don’t show up as well.
An elevator pitch is a summary of your business that can be delivered in the time it takes to ride an elevator from the ground floor to the top of a building. Put this in your bio.
You should be able to describe what your company does, how it differs from others in its industry, and how you can help your customers solve their problems.
It’s important to keep this short and sweet—no more than 30 seconds or so.
You may have heard of elevator pitches before but never realized they could apply to social media profiles as well. If you want people to remember who you are and what services you provide, then it’s worth making sure that your social media profile has an effective elevator pitch that conveys all this information clearly and succinctly.
Set Up Your Social Media Business Profile
If you’re just starting, it’s worth the time to set up your social media business profile correctly for maximum effect. Your content will be much more visible in search results if people can instantly recognize that it’s yours.
Deciding which platform you most enjoy and are likely to get the most of is a key decision.
For more be sure to check out the rest of our site.