There is no lie in the fact that a social media strategy can either make your brand or take it down. Regardless of your business is based online or offline, small or large- a well-planned social media campaign provides a great opportunity and advantage for every business. A strong presence on social media enhances the entire experience of running the business and makes it vastly more visible. The idea is not only to exclusively use social media for engagement but also to drive the target audience to your company’s business page, which will further educate the audience about your work and services.
Why is social media so important for businesses?
Perhaps one of the most important things that social media does for a business is to provide the business owners with a way to engage with their customers in a whole new way. It allows you to personally interact with your customers and form a bond of trust with them. You can share photos and videos via social media to keep your potential customers updated about the current business events and latest offerings and establish credibility. You can also acknowledge the grievances of your customers by replying to their concerns and asking for their opinions, which will enhance customer satisfaction while getting more traffic on your page, further promoting the business.
All in all, social media helps in creating a connection between your business and the customers.
The downside of social media
While social media has a great potential for your business to boost your traffic, reach, and leads, it also has the power to damage the reputation of your brand if not used properly. When social media has so much to offer, it also becomes crucial that you are proficient enough to know how to get the most out of it without getting your brand name tainted.
Here are some mistakes that you must necessarily avoid while marketing your brand on social media.
1. Copyright infringement
Thisis one of the most commonly committed offences on the Internet. In simple terms, Copyright infringement is the act of using someone else’s work, usually copyrighted without his or her exclusive permission. Aside from someone applying for a copyright, if an idea has already been put into a tangible medium, such as a piece of written content, a work of art, film, photography, music, etc., the resulting material automatically becomes protected and copyrighted.
The creator of such content is not required to anything other than developing the piece to get copyright protection. Make sure that you are not using someone’s copyrighted material and only sharing the material that you have the right to share, or the ones that belong to the public domain to stay away from copyright infringement.
2. Inconsistent activity
Not updating your social media regularly or being inconsistent with your engagement is a missed opportunity to scale up the results. Upload regularly and actively marketing on social media will help you extend your reach and increase traffic. Consistently sharing relevant and entertaining content to keep your customers and potential customers engaged is a great way to let people know that your brand is constantly evolving.
3. Posting too much content at once
Ever came across that one irritating and immature brand that keeps blasting content and floods your feed with too many posts one after another? You do NOT want to be that brand.
Posting too much content at one time is an appalling idea because people are more likely to overlook all of you share or simply unfollow you. If you are a brand managing your social media, you must make a proper schedule to ensure a proper time frame between your posts. Also, try to post some variety of content that is relevant to your business.
4. Being present on too many social media platforms
Do not try to be present on too many social media platforms at one time. It is advisable to be associated with only 4-5 popular social media networks for brands such as Instagram, Facebook, YouTube, Twitter, and LinkedIn.
If you are a brand that relies heavily on graphics and images, then social media platforms like Pinterest, Instagram and Facebook. But if your business is more about giving professional advisory or something similar, then LinkedIn and Twitter are the networks for you.
Focus on only one or two social media platforms at a time, instead of using all networks like Twitter, Facebook, Pinterest, LinkedIn, Instagram, and Twitter at the same time. Know your audience and analyze on which platform do they spend most of their time. Build your social media profile on the platform where your target audience is most available.
5. Using irrelevant hashtags
Using hashtags is necessary when you want to get exposure. If you want more people to see your content, you need to involve your brand in a trending conversation. However, some people use irrelevant hashtags on their content just so it is involved in all trends. Using irrelevant hashtags can make you a part of trends that you may not want to be a part of or that you don’t have much information about, which can have a huge downside to it. It’s always better to stick to the basic and relevant hashtags, and only be a part of trends that are useful for your brand.
6. Buying Followers
The influence of social media has completely changed the very dynamics of the marketing game. There are a lot of social media pages that have loads of paid followers. These influencer pages purchase followers, and there are many easily accessible platforms for that.
However, most of the networking platforms have advanced algorithms to detect accounts with fake or paid followers.
You can be banned from that platform if you’re found engaging in such practices. Also, these fake or paid followers will not interact with your shared content, and you will not be able to generate actual interest for your brand online. The fake accounts prevent posts from getting promoted by the algorithm, which will result in your original subscribers to see fewer of your posts. It’s better to have a lesser number of organic followers who are genuinely interested in your content rather than having thousands of fake profiles.
7. Posting boring content
Uploading similar content always is going to make your social media presence boring and uninterested. Most people unfollow pages that post all too similar content as they lose interest in your brand. To avoid this happening to you, try to stay in tune with your audience and post content that is creative and exciting. Be consistent with your uploads but come up with unique content rather than posting the same old mundane material that you have already posted too many times.